Saudi Arabia’s STC Group, a recognized leader in digital transformation, has entered into a groundbreaking strategic partnership with New Murabba, a Public Investment Fund (PIF) company, aiming to revolutionize the digital infrastructure of one of the Kingdom’s most ambitious urban projects.
This partnership underscores STC Group’s commitment to integrating innovative technologies into the heart of Saudi Arabia’s development, positioning New Murabba as a global model for modern, smart urban centers.
By leveraging STC Group’s extensive expertise in communications and digital technology, New Murabba will benefit from cutting-edge solutions designed to streamline operations and enhance user experiences within the development. The collaboration highlights the mutual goal of creating a high-tech, sustainable environment that meets the future needs of both businesses and residents.
“This partnership showcases STC Group’s robust digital ecosystem and reinforces our unwavering commitment to advancing digital transformation across the Kingdom. New Murabba represents a major national initiative, and we are proud to support its growth by providing the latest digital technologies,” said Eng. Olayan Alwetaid, CEO of STC Group.
This partnership marks a significant step toward the realization of Saudi Arabia’s Vision 2030, focusing on the development of smart cities that are not only technologically advanced but also sustainable and globally competitive. The integration of stc’s future-forward technologies will enhance New Murabba’s urban infrastructure, ensuring that it stands out as a hub of innovation.
Michael Dyke, CEO of New Murabba, commented on the partnership’s potential: “Our collaboration with STC Group will enable New Murabba to become a trailblazing urban development project that sets a new standard for innovation, sustainability, and quality of life. This partnership positions us to offer world-class digital infrastructure and services that will benefit residents, businesses, and visitors alike.”
The strategic alliance is expected to enhance communication systems, integrate advanced data management solutions, and create an unparalleled digital ecosystem within the New Murabba development.
As Saudi Arabia continues to position itself as a leader in smart urban projects, this collaboration solidifies New Murabba’s status as a cutting-edge destination.
